Jeremy Bassett – Head of Strategic Marketing Hospitality Business Development
Expertise: – Business Strategy; Strategic Marketing; Marketing Communications; Corporate Finance
Jeremy Bassett is an entrepreneurial marketing professional with strong financial skills, and is used to working with diverse businesses. His background in international corporate finance, business strategy & tactical marketing offers our Clients a near unique blend of experience in two fundamental areas of their business. Creating sustainable business growth strategies, for multiple target segments; implementing them and aligning the business finances alongside is at the heart of Hospitality Business Development and this is Jeremy’s ‘day job’.
A post-graduate qualified Chartered Marketer, Jeremy was elected as a Fellow of the Chartered Institute of Marketing in 2009. He is also a founder member and Fellow of the International Strategic Management Forum
Experience: – For the last 25 years he has worked with owner managed businesses, mid-sized and large corporates across many diverse business sectors and with international charities. His role has been to support them with strategic direction & integrated marketing activity, as well as sourcing funding, when required, and tackling other key business growth issues. Previously Jeremy Bassett was a senior manager and director of a number of UK, European and Global financial institutions.
Style: – Jeremy is a strategic thinker and leaves no stones unturned! He is a strong believer in the aggregation of marginal gains, so successfully practiced by GB Cycling Performance Director, Sir Dave Brailsford. He’s always looking for that 1% margin of improvement in everything we do, knowing that those small gains inevitably add up to remarkable improvement.
Director of a long established Strategic Marketing Company and a niche Software Development Company, Jeremy Bassett is also Trustee of the International Charity, Care2Save, and a Community Councillor in North Wales, where he lives with his wife and family.